It is very likely that you already know the importance of using Content Marketing to educate the client, in the end, that is one of the concepts that provides strategic support for actions in the digital environment. They are materials with an educational purpose Jewelry Retouching Service that have the function of attracting the attention of potential users of a certain brand, and from there, leading them through all the stages of the sales funnel . We have to adopt differentiated strategies for each of these stages, but in all of them it is important to keep the focus on educating the public, even because that is the interest of the audience. People surf the Internet looking for solutions to their personal or professional problems. That is, they are not always after information about certain products or services. Understanding this situation is what has determined the success of content marketing strategies, created precisely to position brands as important sources of reference for the consumer. The logic of the activity is simple, but we see many companies failing because they end up getting lost in the middle of the road and ignoring the basic premises of this type of work. Today's post has a well-defined proposal: explain what you must do to guarantee that your company manages to use content marketing to educate. are you coming with me?

The number of Internet users has tripled in recent years. According to the study by the Mexican Internet Association (AMIPICI), the number of Internet users Clipping Path Service in Mexico was 20 million in 2006, and in 2016 that number increased to 70 million users. In 2018, it is estimated that there are already 78 million Internet users , with a penetration of 63% among the Mexican population over 6 years of age. With so many people circulating in the digital environment, the Internet has become a propitious place for commerce, for sales, for the dissemination of new products and for the conquest of potential clients. Every company that wants to expand and maintain its business needs today to also be in the online environment and adopt digital marketing strategies . For this reason, it is important to be within the news of the digital world and to know where the majority of users are concentrated. According to the study by the Mexican Internet Association (AMIPICI), the main activity of 83% of Internet users is to access social networks and 97% consider social networks as a place to search . Social networks are, therefore, the place where Mexican Internet users concentrate. For this reason, below, we will present a panorama of social networks in Mexico 2018. Knowing this panorama is essential to define which digital marketing strategies you will adopt in your business.