The number of Internet users has tripled in recent years. According to the study by the Mexican Internet Association (AMIPICI), the number of Internet users Clipping Path Service in Mexico was 20 million in 2006, and in 2016 that number increased to 70 million users.
In 2018, it is estimated that there are already 78 million Internet users , with a penetration of 63% among the Mexican population over 6 years of age.
With so many people circulating in the digital environment, the Internet has become a propitious place for commerce, for sales, for the dissemination of new products and for the conquest of potential clients.
Every company that wants to expand and maintain its business needs today to also be in the online environment and adopt digital marketing strategies . For this reason, it is important to be within the news of the digital world and to know where the majority of users are concentrated.
According to the study by the Mexican Internet Association (AMIPICI), the main activity of 83% of Internet users is to access social networks and 97% consider social networks as a place to search .
Social networks are, therefore, the place where Mexican Internet users concentrate.
For this reason, below, we will present a panorama of social networks in Mexico 2018. Knowing this panorama is essential to define which digital marketing strategies you will adopt in your business.