(la source) else, which means your copy should include specifics whenever possible. Great social proof includes: data : industry leads numbers prove that people get real results pain points : highlighting problems you've already solved shows readers that your offer can solve their problems 4. Visuals the human brain. Processes industry leads images 60,000 times faster than text. That's why visual elements are a powerful way to get your message across. Visuals can be: explanatory screenshots demo videos customer testimonial videos infographie product images images of your offer (like an ebook cover) the right landing page visual helps. Persuade visitors to industry leads act on your cta. A visual can tell a story, show how to effectively use a product, or build an emotional connection with visitors. This uber landing page uses an image to clearly show what to expect from using their service: a person waiting to give you a ride. 38804bq4y toptal blog image 1511848747980.