Backlinking from an authoritative website can improve SERPs; there are different techniques that businesses can use for the backlinking process. Guest blogging is considered by many to be one of the best methods for building links ; however, reports indicate that nearly 7.5 million blogs are published every day, and it is undoubtedly a daunting task for companies to top the grid and win the race. In such a tense situation, organizations can explore other link building opportunities, such as infographics, to increase their page ranking ability. When done correctly, infographics can prove to be the most effective way to build connections. Infographics are interactive, creative and informative. This means it has all the features to engage viewers, and it could work magic for backlinking. HubSpot reports that blogs that include infographics generated 178% more inbound links than all other posts. You can also increase backlinks with infographics if you know the employee data formula -to decode backlinking. The formula for backlinking with infographics is simple. “Creativity + Quality Content + Good Target Audience + Value Proposition” Why use infographics for backlinking Infographics help simplify complex content. It's like an outline or summary of a long theory. It gives a quick overview of topics and encourages people to share infographics on their website or social media platforms. For small businesses and startups, it's the best way to grab the attention of high-profile websites. If small businesses have great content, they can make a big impact with their interactive infographics. There are thousands of websites that allow free submission of relevant infographics for their audience. Some of these sites offer free backlinks. How to strategically create infographics to increase backlinking? Reach the right audience: Before creating infographics, analyze the target audience. Google Analytics offers useful information about visitors to your website.