And where that comes from. As a communication Email Database professional you have to provide context and interpretation. You can recognize patterns by looking at your own data. If the data shows that a certain story is picked up well or disappointingly by the media, you can make optimizations in your communication. You know what works well and apply Email Database it again in the future. The question is always how far the data (basic) skills of a communication professional should reach and where you leave it to an expert. In practice, we see that this differs slightly within every industry and organization.
Do you focus on management, the big picture and the Email Database conversion of data insights into strategy? Or do you also turn the knobs yourself? In all Email Database cases, knowing the different (im)possibilities of owned, paid and earned media data is a basic requirement. Also read: No measurable communication without strategy Valuing sentiments and trends Email Database Of course you don't just look at your own organization and your competitors. As a communication professional you also throw out your feelers in the rest of the world. Recognize broader trends in society.
By monitoring various relevant themes that media write about, you get a better picture of your industry. If you know what is going on in society, you can respond Email Database to this with your message or campaign. If you are wrong, it will cause reputational damage to your brand or organization. For example, it was not smart to ask artists to perform for free during an event ( Formula 1 Zandvoort ), while that sector may have been hit hardest during the corona crisis. This Email Database can damage the reputation of your brand or organization. Communication professionals must therefore be aware of trends and indicate which are relevant or which will not last.