Do you want to become a marketing manager or hire one that generates results? Before that, check out this full article!Ivan deSouzaApr 1, 21 | 9 min readMarketing managerFor some surprising reason — and that we cannot explain — it is still common for some companies not to have a Marketing Manager, despite being extremely important in their planning for the proper functioning of the business.In general, these are small companies whose owners or directors carry out marketing actions on their own without having satisfactory results.After all, it is not just about publishing on social networks and paying for Google ads, these are just two actions that make up Digital Marketing , which, in turn, is a part that makes up the general Marketing of a company.Marketing management is much more than that, it is about constantly researching, developing campaigns that are really effective and monitoring the results to make sure that everything is going well.
Since, the opposite of this can be fatal for a company, mainly because we find ourselves with: less brand awareness ;less audience reach; fewer opportunities; less sales; Bottom line: less money .When this point is reached, it is very difficult to resume growth. That's why we wrote this article, to show you everything a Marketing Manager does and the benefits it can bring to your company. If your marketing is not giving positive results and you do not reach the figures you need to reach that goal that you set for yourself in your planning at the beginning of the year, Dominican Republic Phone Numbers List do not despair! You just need the help of the professional that gives the title of this post to change the course of your business. In it you will learn: What does a Marketing Manager do? How much does a marketing manager earn? What qualification is required to be a marketing manager? What skills should a Marketing Manager have? How to hire a marketing manager?Why is it important to have a Marketing Manager in your company? Continue reading! What does a Marketing Manager do? The Marketing Manager is the professional in charge of carrying out market research and developing strategies that increase the results of your company .When these results are linked to sales objectives, you have to take into account the wishes and needs of consumers when they buy the products you offer, increasing the reach and strength of your brand.Therefore, his work is linked to the 4Ps of Marketing : Product;Price;Plaza;Promotion.You need to know very well the product offered, its price compared to others that exist in the market and what are the main places where it is offered, in order to promote marketing campaigns that can be carried out both traditionally and digitally.
In fact, a new professional profile that has emerged in the market is that of Digital Marketing Manager . But you have to be careful when appointing someone to that position, because a heavy user of digital media may not be a good Digital Manager for a company.After all, what is the use of knowing the number of hits your channels had if you don't know what to do to convert them into leads?A Digital Marketing Manager will know what to do with that data , because their job is to: be in tune with new market trends;train and update, since this is a medium that evolves very quickly take charge of the strategies, analysis and results generated by the campaigns.The Marketing Manager does not need to be the executor of all the actions for a campaign to be executed. Therefore, you do not need to know how to set up an advertising piece (because it is the job of the designer or art director) or configure Google Adwords ads (since this is the job of the payment method analyst).However, you must know if the piece and the ads are appropriate to the proposal and the objectives of the campaign and monitor your actions so that the results arrive.
Some marketing nowadays tends to revolve around A/B testing , so don't worry if the campaign your company launched doesn't meet your expectations or even goes wrong. Just check the mistakes and do it again and for that you need the Marketing Manager.Read on and learn more about this profile!How much does a marketing manager earn? According to the Glassdoor site , the average salary for a Marketing Manager is MXN$681,000, with a minimum of MXN$26,000 and a maximum of MXN$1,505,000.What qualification is required to be a marketing manager? Graduation in Marketing, Communication, Administration or similar experience in other jobs. Postgraduate studies in Marketing or related areas are a differentiator.Good knowledge of the sector of which the company for which you work or intend to work is a part.Certification in Digital Marketing.