The company's online 1-to-1 sparring business has determined the product model and service boundaries after initial rapid trial and error, and the business has basically achieved stable growth. Therefore, in order to better promote business development, the company strategically proposed to transform from extensive operation to refined operation, and the construction of CRM system was put on the agenda under such a background. 2. Business status: multiple systems are used in parallel, and the systems do not communicate with each other In the stage of business from 0-1, the business team is using our own ERP teaching management system, and also using third-party systems such as "customer service outbound system", "customer management system" and countless Excle tables. These systems are not interoperable, resulting in a lot of data import and export work, and switching between different systems is time-consuming and error-prone. When the business was just starting out, the labor could still handle it. Once the Fax List business volume came up, the business team fell into a frenzy and called for building their own CRM system. After understanding the project background clearly, the product technical team summed up the goals of this system construction. After 2-week rotation as a course consultant, the author learned that in the current business, a clue needs to go through a total of 7 key nodes from touching to finishing the experience course: After all the above processes are completed, the class is considered to be over. This process usually takes about 5 to 6 days, which is obviously too long. Many users lose patience in the process of waiting and turn to other institutions. After in-depth research, the author found that some of the approval links can be omitted, and the system can replace the labor, such as selecting the test paper, the test paper of the experience class is standardized test paper according to grades and disciplines, and only needs to be configured on the system.

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