Email personalization. But that doesn't really sound like good customization. Brands that have truly mastered the art of email personalization are not just calling their subscribers by name, but using data to power campaigns that truly create value and delight the reader. In this webinar, email connoisseurs from litmus and really good emails examine brands taking email personalization to the next level, including examples of their own emails, and provide practical advice on how you can steal their strategies and apply them to your program. Didn't get a chance to watch the webinar live? Don't worry.
You can access the full recording at any time and read the q&a below. Questions and answers a big thank you to everyone who responded to the webinar with a company mailing list question! Here's a recap of our answers to the most common questions, as well as our take on some of the questions we didn't answer during the live webinar. Do you have additional questions? Please leave them in the comments. Some of the awesome examples we reviewed used customization in images. How to take full advantage of this feature, knowing that many email clients or subscribers are blocking the images or maybe unable to download the images? Mike nelson :
If you do a lot of images, you want to do a lot of alt text with that. Also, if you're a favorite sender, if someone has a really good relationship with you, they'll want to see what's in those pictures. Blocking images is one thing, especially if your download speed is low, but the hope is that you've gained enough confidence to get your followers to turn on those images. Matthew smith : the other aspect is accessibility. So one thing I would do, especially in these key areas with key information, is take a minute to do a thoughtful post for your accessibility. A lot of people say they don't have time for that, but…what if you just created a budget for your time to review and think about your email accessibility?